The new logo of Myron was officially put into use in December, 2009. Guided by the operation principle of “concerted effort and win-win outcome”, its designfocuses on our core values of “My Choice, My Myron” to highlight the brand hallmark of innovation, vigor, integrity, progress and transcendence.
Myron was founded in the spring of 2008. With its rapid development, Myron optimized and upgraded the Visual Identity System (VIS) of its brand in December, 2009. The new image has been endowed with more modern and international sense. With a view to becoming an industrial leader, Myron has always been doing our best to deliver superior product and service, pursuing continuous improvement and working together with all our partners for common development and win-win outcome.
The complete corporate identify of Myron consists of the logo and abbreviated form of“MYRON BIOTECHNOLOGY”, concise, neat, creative, vigorous and international.
The logo integrates both “Myron” and the industry characteristics of science and technology. Based on the prototype of “M”, it highlights the symbol of right choice—“√”, representing our employees’ and customers’ right choice to our company and our company’s right choice to our strategies. It also resembles a symbol of leap, implying the good vision that our company will soar higher and higher in technology industry. Adopting asymmetric style, the logo demonstrates our vigor and innovation as well as our management philosophy of embracing communication and exchange.
Under the operation principle of “concerted effort and win-win outcome”, we have always been building our brand image of innovation, vigor, integrity, progress and transcendence. Our brand slogan, “My Choice, My Myron”, puts emphasis on our solidarity, cohesion and customer satisfaction. With unremitting efforts of our employees and the advantage of our high-quality and cost-effective products, we are fully convinced that Myron Biotechnology will respondto new challenges with brand new attitude. Capable of rivaling international biotechnology brands, we are bound to create new achievements in the new round of competition and usher in a new chapter of Chinese biotechnology with firm confidence and strength.